SFCC Newsletter   June 2023

ROI

What is it? And are you getting it

from your Chamber membership?

Chairman's

Note

Image

Casey Whitmarsh
SFCC Chair

 

ROI - Return on Investment....It's a concept frequently brought up at Chamber Board meetings. We want our members to get the ROI that they need from their Chamber membership. But what exactly is ROI?

 

It is not one size fits all.

 

Some members look to the Chamber for networking opportunities which we provide through our STIR events.

 

Some members enjoy additional advertising opportunities through the Chamber. A great example of this are the South County Athletic Booster ads the SFCC purchases in all the seasonal sports programs seen by thousands who attend Stallion sporting events. Logo space on our full-page ads offer Chamber members premium visibility at a fraction of the cost to purchase an ad individually. 

Some members utilize their Chamber membership to become more involved in the local community. The Lorton Holiday Extravaganza and the Lorton Spring Fling are two huge community events where, through the SFCC's sponsorship, our members are able to participate and be represented. 

 

The key to gaining whatever ROI you want for your business is to take action. As your Chamber Chair, I've had members say they would like more leads from the Chamber and my response is, "Are you taking steps to help facilitate that? Are you attending any of our networking STIR events? Are you sending in your business info to be shared on the Chamber's social media? Do you utilize the Pocket Mobile Assistant that comes with every Chamber Sustaining Membership?" While the Member Directory on the Chamber's website may send leads your way, if you hope to gain substantial leads from the SFCC, these other strategies may work for you, but you have to be willing to participate.

 

The Chamber Board is here to help facilitate your ROI. Together, the Board and the Chamber membership can help us all to gain the return on investment we each desire.

 

Casey Whitmarsh
SFCC Chair

Casey@CaseyWhitmarsh.com

 

We are currently looking for SFCC Members to become involved at the Committee level. We realize that as business owners and managers, you may not have a lot of time to participate on a committee which is why we run our committees to be very efficient. Most of our meetings are virtual and we do a lot of communicating via email.

 

Our Events Committee plans all of our networking STIRs, our involvement in community events and the Chamber's annual meeting for members. We are also seeking to create a new committee in the next few months to look at ‘the membership experience.’ We have a wide variety of businesses in the Chamber and this committee will take a look at the various ROIs and what we can do as a Chamber to make sure each member receives exactly what they want from their Chamber membership.

 

If you have an interest in either of these committees, please reach out to our Executive Director Carla Olivo at SFCCExecDirector@gmail.com.

 

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social media

Social Media is great for promoting content and brand awareness.
It can help you have faster, easier communication with your customers and it can make your brand more relatable. We have a very active social media following!

Make sure to follow us and we will follow you back.  

 
UPCOMING EVENTS
  • June 3     Celebrate the Art of the Automobile at the Workhouse Arts Center 9a 
  • June 9     South County High School Graduation Class of 2023
  • June 10   Celebrate the Army's 248th Birthday 9a-5p
  • June 14   Flag Day
  • June 15   SFCC Board meeting, virtual 9am
  • June 18   Happy Father's Day
  • June 21   Summer Solstice
  • July 4      Fourth of July

For more event listings, go to: www.southfairfaxchamber.org.

Submit Your Calendar Events Here
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South Fairfax Chamber of Commerce | PO Box 68 | Lorton, VA 22199